A2C Media is a videography company that has a broad reach when it comes to their client base. They capture precious moments for weddings and other milestone events, partner with companies to help expand their video presence online, and work with school teachers to enhance their distance learning curriculum.
As A2C Media became more established, the company realized they needed to begin building their brand. The main challenge when designing their logo was determining what design would work best for their different customers.
In order to make sure the logo appealed to many people I kept the logo clean and elegant. I used the framing brackets as a nod to cameras and to bring focus to the name of the company. As the collateral was developed the framing brackets where used as graphical elements to highlight text and add texture.