Light Smart Wear is a wearable, fashionable LED display system developed by Fos Labs. The display system is a fabric patch containing a super-bright LED grid that can be programmed and controlled through your smart phone.
I became part of the LSW team in its early development stage. I was charged with building the products identity that would help promote it and draw in investors. My main source of inspiration for the logo was the LED grid sewn into the fabric. Incorporating the dot pattern creates a quick connection to the product. The dot pattern became the main branding element, making its way on to business cards and other collateral.