This mailer was a huge sales tool distributed to dispensaries in Colorado. The major challenge for this piece was the amount of content that needed to be included in it. In order to make the content more digestible for the reader, I broke up the text into sections. This ultimately drove the decision to use a poster fold for the mailer. As the reader opened up the mailer, we were able to push the high-level messaging that Green Bits is fully integrated with Metic and is the only POS certified with the state.
To further prove that Green Bits is the POS Colorado dispensaries should use, we used high-profile testimonials and incentives for moving to the Green Bits POS system.