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With such an appealing name, “A Plum Good Time,” I thought it important for the design of this wine label to have an approachable feel to it with rounded edges, wavy lines, and a whimsical mark.

The wine glass and plum combination presented an interesting problem as I was sketching out ideas initially for the mark. How was I going to convey visually that this wine was fermented from plums without succumbing to just putting a plum on the label? Well as it turned out the solution was very simple. I ended up linking the wine glass and plum together with one continuous line. Simple solutions are always the best.