Verifone Petroleum: Pump It Up


    Santa Clara, CA



A friend of mine, reached out to me asking if I could possibly create a logo for him. As it turned out the logo was not for him, but for the company he works for, Verifone.

An internal department was looking to create a logo with a 50’s style design focusing on a gas pump, containing the company name and at least one 50’s style slogan to represent Verifone Petroleum.

For a short time the focus of my design universe was of vintage gas signs and images of old gas pumps. With a folder of collected images for inspiration, I was able to design a logo for Verifone Petroleum and meet all of the requirements.

To sweeten the pot, t-shirts where created and given to the internal department as gifts.